FEATURES

Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.

FEATURES FILTERS

Fostering a strong workplace community leads to employee happiness; and ultimately a better brand experience. Dale Smith, founder and director of creation at Bridge Training & Events, talks organisational culture, building trust – and how anthropology is the key to understanding employee behaviour.
Communications director for civil service pensions provider MyCSP brings retail tactics to one of the scariest and dullest industries around. How does his team engage people around September’s Pension Awareness Week and beyond?