FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
Consumer-facing brands tend to have a distinct consumer profile, which can be adapted to suit digital demands without entirely disrupting the corporate communications function.
For American heritage brand AT&T telecoms is an ever-evolving industry that requires a flexible brand executed simply and effectively. Brittany Golob analyses the brand development
The executive behind the initiatives that have made London a global city, Baroness Jo Valentine discusses the EU referendum, the challenges of economic development and her role as a communicator with Andrew Thomas
