FEATURES
Lauren Cursiter, global marketing and communications manager, Mastery, at Google, explores the power of influencer marketing for employee engagement.
George Yannakoudakis, investor communications and reporting associate at Brunswick Group, considers how UK companies can transform annual reports into strategic engagement tools.
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Internal communications professionals address the question, ‘What are the biggest challenges of managing a multi-generational workforce?’
Natalie Deacon, executive director, EMEA communications, Avon Cosmetics
Let’s get the obvious point and the sweeping generalisation out of the way first.
“We cannot celebrate our own successes without acknowledging our failures”
Over the last few weeks, as president of the Chartered Institute of Public Relations, I have under our code of conduct called out two areas of poor practice.
Founded in 1971 as a mountaineering and sporting equipment company, but with 71% of customers now living in cities, it was time for the Mountain Equipment Co-op to change.