FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
Internal communications professionals address the question, ‘What are the biggest challenges of managing a multi-generational workforce?’
Natalie Deacon, executive director, EMEA communications, Avon Cosmetics
Let’s get the obvious point and the sweeping generalisation out of the way first.
“We cannot celebrate our own successes without acknowledging our failures”
Over the last few weeks, as president of the Chartered Institute of Public Relations, I have under our code of conduct called out two areas of poor practice.
Founded in 1971 as a mountaineering and sporting equipment company, but with 71% of customers now living in cities, it was time for the Mountain Equipment Co-op to change.
