With a solid external brand, IHG looked to its internal culture to drive change within the business.

After 14 years developing the government’s digital offering and a wealth of experience in digital consulting, BIMA’s executive director Tiffany St James shares her thoughts about the state of British digital skills and infrastructure and the opportunities available because of it What are the challenges for the British digital industry today? There are three or four key issues and the first one is the digital skills crisis.

"Powerful storytelling is at the core of almost every impressive campaign" Business to person becomes more relevant than business to business or business to consumer, James Ruane says B2B marketing has a history of being perceived as somewhat inferior to its B2C counterpart.