FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
From a teenage journalist to a PR professional to head of communications at First Great Western, Dan Panes train of thought has been on track.
Public relations is a profession and as such it is in the public interest for it to meet standards of practice and conduct – this is the point of the Chartered Institute of Public Relations’ royal charter, which is 10 years old this month.
The CIPD’s communications future made its old brand obsolete, prompting a change programme spanning from digital media to tone of voice.
