FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
Britain’s possible exit from the EU has thrown international and British businesses into a state of uncertainty.
“We need to keep a ‘cocktail of hormones’ in balance to keep the big picture in view.
After a scandal about its CO2 emissions that broke worldwide, Volkswagen’s brand has sustained serious damage.
