FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
Jeremy Probert discusses names, naming and what his own fictional and fantastical TV show would be called
S ometimes, I feel that all this was made up just for my benefit.
“Many corporate communicators tend to struggle with the ‘emotional engagement’ element of their job.
Latin American flag-bearers Avianca and Taca merged, prompting a need to redefine brand strategy.
