So, a quick show of hands. Who here is getting involved with Google Glass, or any other bit of wearable tech, in a business context? Now, clearly, I can’t see how many of you have your hands up at this point, but when Google Glass is purported to be owned by 8% of the total population of South Korea, I am betting it’s quite a few of you.

The problem, of course, is that Google Glass – and indeed any form of wearable tech – suffers from the same issue that social media did and, despite its ubiquity and billions of users, still does. Shiny Object Syndrome or, in what I believe to be the current vernacular, FOMO.

In other words, the desperate and rather unseemly desire of brands, businesses and organisations to try and shoehorn wearable tech into their operational practices, in order to be seen to be surfing the next wave - in order that someone else doesn’t get there first.

And, much like social media, we’re starting to see the growth of an industry around wearable tech. The Google Glass Gurus will soon be here, the Smart Watch Swamis and the entire rag, tag and bobtail who will very soon be plugged in to your operational, marketing and customer service budgets, providing essential advice on how best to revolutionise your business with wearable tech. And, as usual, the only people who will actually see an upside from incorporating wearable tech into sales, marketing or CRM will be the very same snake-oil salesmen who convinced you to do exactly that in the first place.

Recently there have been a number of examples of businesses that have succumbed to the blandishments of the tech gurus – a healthy sense of self-preservation and a desire not to incriminate myself prevents me from naming names – however, this time round, and unlike the unstoppable rise of social media as a marketing tool, the businesses involved have left themselves what you might call ‘wiggle room.’ 

I’m an old communicator. Like one of those clunky black plastic devices out of an early episode of Star Trek. When I started out (with nothing, and I still have most of it left) there weren’t social media. Actually, there wasn’t email. We used to communicate over distance using flags. (Just kidding. We used to shout.) What we did do a lot of, however, was spinning yarns – using research, and innovation and, let’s face it, stuff that, on a nice day, with a fair wind, might possibly come true, to create stories and generate media coverage.

In many cases, the wares that we hawked up and down Fleet Street came with clear ‘caveat emptor’ signs – we were ‘trialling’ this and ‘testing’ that – we had conducted a ‘limited roll-out’ and whatever it was became available in ‘selected outlets.’ And this is what we’re seeing with wearable tech – the businesses I’ve mentioned are all very much ‘trialling’ the usage of the kit in their operations, they’re ‘evaluating’ its potential. 

Which leaves me some hope that, sooner or later, our collective hive memory will recall the fate of the Bluetooth headset, once the darling of the thrusting young exec, now the accessory of choice of a certain type of minicab driver.

And recalling the fate of the Bluetooth headset, we’ll look anew at Google Glass and see it for what it is – a stepping stone. You see, I don’t dispute the potential of the tech. It’s widely agreed that smartphone design has evolved as far as it can – it cannot get much thinner, or much larger or much simpler to interact with.

But the future’s not wearable tech. Nope – in the future the bloke who was recently reported as addicted to Google Glass won’t have to take it off ever again. Because it’ll be implanted in his skull and hardwired into his brain. And, obviously, available in selected stores, for a trial period only.