FEATURES
Business leaders are increasingly expected to be well-trained and polished in media relations. Amy Fallon explores what this means for reputation management. This article is from Communicate magazine's third quarter issue.
News media businesses in the UK are shrinking, with many reporters switching to PR. Amy Fallon reports on how this is impacting the relationship between the two industries. This article is from Communicate magazine's third quarter issue.
FEATURES FILTERS
Who: Shell
Objective: Shell wanted to inspire the scientists of the future with a campaign that would capture their imaginations and illustrate the potential of sustainable energy.
Toby Green, assistant news editor at the London Evening Standard talks about deadlines, phone tag and building relationships with PR.
Tim Harrison’s career has taken him from playing bass in a rock ’n’ roll band to leading PR for Sony Mobile Communications – via journalism, marketing and the games industry.
