FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
Who: Shell
Objective: Shell wanted to inspire the scientists of the future with a campaign that would capture their imaginations and illustrate the potential of sustainable energy.
Toby Green, assistant news editor at the London Evening Standard talks about deadlines, phone tag and building relationships with PR.
Tim Harrison’s career has taken him from playing bass in a rock ’n’ roll band to leading PR for Sony Mobile Communications – via journalism, marketing and the games industry.
