FEATURES
Business leaders are increasingly expected to be well-trained and polished in media relations. Amy Fallon explores what this means for reputation management. This article is from Communicate magazine's third quarter issue.
News media businesses in the UK are shrinking, with many reporters switching to PR. Amy Fallon reports on how this is impacting the relationship between the two industries. This article is from Communicate magazine's third quarter issue.
FEATURES FILTERS
Content can add value to a business through stakeholder engagement, says Sean King, CEO of Seven
"Brands are now expected to provide value to their customers and stakeholders by creating content"
Sitting on a plane after three fabulous days at the Forbes Media Global CMO conference in Miami, it's hard not to feel excited about the future of marketing, and in particular the growing importance of content to brands everywhere.
The PR Show, hosted by the CIPR, encourages education as a means to responding to change in public relations.
Every year, the Communication Directors' Forum sets sail for a three day conference and networking event.
