FEATURES
Rochelle Ford is CEO at the Page Society, a global membership body for senior communications professionals. At the time of speaking to Rebecca Pardon last month, Ford had been the role only three months. She discussed how she is settling in, and why she believes communications professionals have a more strategic role to play.
Katie Clift, founder of may:be agency and Gay Flashman, founder of Formative, share five key takeaways from the Inaugural Comms Lunch Club Roundtable in London.
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Content can add value to a business through stakeholder engagement, says Sean King, CEO of Seven
"Brands are now expected to provide value to their customers and stakeholders by creating content"
Sitting on a plane after three fabulous days at the Forbes Media Global CMO conference in Miami, it's hard not to feel excited about the future of marketing, and in particular the growing importance of content to brands everywhere.
The PR Show, hosted by the CIPR, encourages education as a means to responding to change in public relations.
Every year, the Communication Directors' Forum sets sail for a three day conference and networking event.
