Trust is at the heart of a company’s communications, and many brands are now obsessed with reversing the decline. New research from communications agency Rufus Leonard highlights the collapse in trust in many traditional commodity and service industries.

For companies to regain public trust, they must commit to long-term reliability and repairing perceptions. The research suggests a change programme for companies built around acknowledging, adapting, and acting – for communicators, restoring trust must become a priority.