FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
‘Dark arts’, ‘fat cats’.
The Fix: Barclays
Terry Tyrell, worldwide chairman, The Brand Union
Perceived wisdom is that your priority stakeholder is your customer.
“What do IC practitioners actually need to know”
Steve Doswell considers professional development for internal comms practitioners
In a recent column I reflected on what a professional internal communicator looks like – moving that on a stage, what does that mean for professional development?
Internal communication (IC) practitioners, just like other professions, need appropriate training to build solid career foundations.
