FEATURES

A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.

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When the person at the head of an organisation is an inept communicator, the communications practitioner is presented with an unusual problem: how to mitigate the damage and make sure audiences are engaged.
The group communications director of 3i brings a mathematical diligence to the role – and still finds the time to immerse himself in charitable concerns.
After a boom in membership, Social Enterprise UK realised it had an organisational identity that outstripped its brand.