FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
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FEATURES FILTERS
Last month, tabloids and heavyweights alike featured the same photograph of a shocked royal couple caught in the student protests: But, says Tony Layton, the markedly different written treatments of the story suggests the protesters’ arguments were only so persuasive
When AP photographer Matt Dunham took the picture of an outraged Prince and Princess of Wales when their royal car came under attack from “yobs” on 9 December, he must have thought Christmas had come early.
In the crowded hotel market, there isn’t any room for brands that undersell their businesses.
It’s all very well being a blue-sky thinker – but coming up with a brainwave is the easy part.
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