Who: ManpowerGroup

 

Objective: To form a partnership that supports ManpowerGroup’s ongoing commitment to ethical business practices and protecting the vulnerable and disadvantaged in the societies it works in, in keeping with the company’s core values as a provider of workplace solutions.

 

Strategy: ManpowerGroup is lead sponsor of the Row For Freedom campaign. Six women are rowing 3,000 miles across the Atlantic to raise awareness of and help put an end to human trafficking. ManpowerGroup has provided financial backing for the row as well as practical support.

 

Rationale: Human trafficking is the second largest illegal industry in the world, and tackling it is an important step for an organisation grounded in people. ManpowerGroup is involved in a number of global and local anti-human trafficking initiatives, such as the Athens Ethical Principles and the End Human Trafficking Now! Campaign. Its corporate backing of Row For Freedom complements these. David Arkless, president of global corporate and government affairs, says: “As a global corporation, ManpowerGroup believes that every individual should have the right to work in a safe and dignified way. Our core company values lead us to fight against the exploitation of any human being, especially the vulnerable.

“I am delighted to support Row For Freedom in its continuing efforts to eradicate the dreadful use of human beings as commodities. We call on every responsible corporation or individual to support this great mission and the equally great effort of the Row For Freedom team.”