Tech PR consultancy Whiteoaks questioned over 150 decision-makers in the PR marketplace on how the face of communications is changing. ‘It’s clear that expectations are shifting on both sides,’ says MD James Kelliher. ‘We’d had a lot of anecdotal evidence to support that, but the results confirmed it.’

Graphic designers Solution Group illustrated the results of the survey in these infographics, demonstrating that there’s still a wide variety of audiences that PR activity engages with, and that it’s still predominantly affecting perceptions of thought-leadership, brand, and solutions.