Objective: To create an awareness campaign throughout the UK market and to develop the brand globally.

 

Strategy: Official partnership with Premier League Club West Bromwich Albion

 

Rationale: Linkage to any Premier League club can expose an operation to multi-millions per match. “Choosing WBA as a partner was a no brainer,” says founder of PROBIZ Feisal Nahaboo. “The club has massive history and pedigree and our reputation has grown overnight.”

 

Evaluation: “Since partnering with WBA we have seen over 200 other sporting clubs showing an interest in PROBIZ,” he adds. “Consequently, we have written new business and consolidated existing relationships. Our brand has grown significantly and we have been exposed across Sky Sports, BBC and international TV Networks across over five continents. The partnering programme has been extremely effective. We are pleased to have taken a leap of faith.”