How much does tax avoidance harm reputation and how can brands square shareholder value with good corporate citizenship? Neil Gibbons reports "If the rich paid their tax, you wouldn’t need to make a single cut to any essential service”.

When YCN was asked to transform the brand of 45-year-old insurance provider Endsleigh, it faced a conundrum: how to inject much-needed positivity into the pessimistic world of insurance? Molly Pierce reports Insurance is a tricky thing to brand.

Each month, we ask two communications practitioners to debate an issue via an exchange of emails: In this month’s digital discussion, the motion is: “So-called reputation laundering is an emotive issue but UK PR firms are well within their rights to represent foreign governments who receive a bad press” Opposing the motion is Claire Moran, founder of The Forge  Public Relations.