FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
Communicate conducted a survey to identify how organisations now feel about rebranding: After the hand-wringing and teeth-gnashing of the economic downturn, organisations are asking searching questions about their brand.
Aileen Thompson believes in forging a symbiotic relationship between PR and marketing.
Culture and Sport Glasgow was a sprawling entity in charge of almost 60 very different organisations, each with their own brand.
