FEATURES
Lauren Cursiter, global marketing and communications manager, Mastery, at Google, explores the power of influencer marketing for employee engagement.
George Yannakoudakis, investor communications and reporting associate at Brunswick Group, considers how UK companies can transform annual reports into strategic engagement tools.
FEATURES FILTERS
Communicate conducted a survey to identify how organisations now feel about rebranding: After the hand-wringing and teeth-gnashing of the economic downturn, organisations are asking searching questions about their brand.
Aileen Thompson believes in forging a symbiotic relationship between PR and marketing.
Culture and Sport Glasgow was a sprawling entity in charge of almost 60 very different organisations, each with their own brand.
