FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
Workplace fatalities among employees or suppliers can harm a company’s reputation: especially if they are seen as a symptom of corporate irresponsibility.
The new chief executive of the Chartered Institute of Public Relations: has ambitious plans for the organisation and - if a career that has taken in the full range of comms discipline and corporate battles is anything to go by - she has the drive to see them through.
Who: Emirates Airline
Objective: To create a high profile sponsorship with a brand that complemented and enhanced its own.
