FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
In the two decades since its last brand overhaul, much had changed in Hertz’s marketplace.
LG's corporate sponsorship
Who: LG
What: Official naming rights partner of the LG Arena (formerly the NEC arena) near Birmingham.
Tired of boring corporate videos? Sick of talking heads droning at the camera? These days exponents of online video are pushing the envelope: Taking a lead from slick consumer-facing content, they’re exploring the boundaries of video as a corporate communications tool.
