FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
It’s not just football that’s been rocked by sex scandals – the City has long seen board members taking the concept of “employee relations” too far.
Any logo, as long as it's Ford:
How does a corporate logo evolve? With the help of Ford Motor Company’s very own corporate historian, we track the evolution of the Ford brand identity and pick out the waypoints that have informed its development.
A year after an uncertain time for their employees, what does the language of the Big 4 accountancy firms tell us about how they’re attracting new blood? asks Harriette Hobbs
This time last year, Ernst & Young revealed that around 1% of its workforce were on notice of redundancy following job cuts at PricewaterhouseCoopers (PwC) and Deloitte.
