BT'S corporate sponsorship:

Who: BT
What: iTea & Biscuits Week, an event in partnership with Age Concern and Help the Aged to encourage older people to get online.
When: Since 2005.
Why: “The uncomfortable truth is that the older generation still figures right at the heart of the digital divide and that’s why we are working with Age Concern and Help the Aged to combat social and digital exclusion among older people,” says BT’s Masuma Nadiem. “Responsible behaviour and sustainable development matter to our business. Our brand and reputation are directly impacted by the role we take in society.

“Our stakeholders expect us to contribute to the global communities in which we operate and to build trust in the company as a whole through our charity partnerships, employee giving and volunteering programmes. Customers increasingly prefer to do business with a supplier that’s proactive about corporate responsibility and sustainability.”