FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
Volvo's sponsorship of the Volvo Ocean Race:
Who: Volvo Cars and AB VolvoWhat: Ownership of the Volvo Ocean Race (formerly the Whitbread Around The World Race)When: The property was purchased by AB Volvo in 1997.
Crisis management is nothing new – but it has evolved.
Broadcasting, government, telecoms and now banking – Howell James’ career has seen him take on one high-profile comms role after another: But, reports Neil Gibbons, this famously cool head thrives at the eye of the storm
Photographs by Sam Friedrich
The Howell James Story would make for a desperate movie pitch.
