FEATURES
Sonal R Patel, partner and group head of creative at Brunswick Group, explores how film and live events are transforming corporate storytelling.
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
FEATURES FILTERS
EGMs, press conferences, annual meetings.
After a 17-year agency career in PR, Flic Howard-Allen took on one of the UK’s highest profile in-house comms roles – director of communications at Marks & Spencer.
Not-for-profit manufacturing association EEF has taken stock after a period of massive change: With the sector that it represents in turmoil, it has taken on a new brand identity designed to champion a misunderstood industry, Max Hotopf reports
Does it matter if no one knows what the initials of your name stands for? EEF doesn’t think so.
