To achieve this, companies must focus first on strategy, and always think about the organisation as a whole.

Decision makers should engage the board in the strategic process by ensuring the employer brand is relatable to them and reflects business objectives. Finally, the creative and branding process should be driven by insight, the sector and the corporate culture.

Communicate magazine, in association with Synergy Creative, is exploring the strategic process behind the development of an employer brand in our next webinar, ‘Employer brand management – how does process deliver results?’

Following the success of our previous webinar, ‘How can companies foster a sense of belonging?’, this will be offered at no cost to participants.

Communicators from ODEON, SAP and IHG (TK) will discuss best practice in employer brand management and explain how having a clear process delivers results.

Speakers include Brooke Nolan, communications director, Synergy Creative, Matt Jeffery, VP head of global sourcing and employer branding, SAP, Lianne Corriette, global employer brand director, IHG, and Kathryn Pritchard, group chief people office, ODEON.

The free webinar will be held on 2 August at 12pm.

Lasting for 50 minutes, participants will have the chance to listen to expert opinion on employer brand strategy and delivering results, while contributing their own insights in what is sure to be a lively and informative discussion.