CORPORATE CONTENT CONFERENCE 2020 *RECORDING AVAILABLE*
CONFERENCE PROGRAMME
Andrew Thomas
Keynote: Key content - communication for engaging with key stakeholders The Covid-19 crisis has forced organisations to think of themselves as online brands, often for the first time. Crafting well-thought out and strategic content may be the only way to keep those businesses going. Rupert Daniels will discuss digital trade and e-commerce, the impact of generating good content and how the Covid-19 crisis has accelerated the shift to a digital-first communications strategy. He will share case studies from across the Department for International Trade and other organisations that have been reimagining themselves through content.
Rupert Daniels
Director, creative, lifestyle and learning
Department for International Trade
Case study: Getting results from an integrated campaign Medecins Sans Frontieres operates at the frontlines of the world's emergencies. It delivered an integrated campaign that used its operational practice of responding to a crisis within 72 hours as a key creative element. Combining advertising, video content, social media targetting and PR, the team was able to deliver not only a successful campaign, but a huge amount of fundraising at a crucial time.
Lee Butler
UK digital lead
Medecins Sans Frontieres
Content counts in reputation Managing corporate reputation is of the utmost importance for communications teams. How are the protectors of a company’s reputation delivering content to support their brand’s positioning, internal communications and overall engagement? This session explores the ways in which corporate video, internal communications and standout communications can support a company’s reputation.
Laura O’Connell
Head of Corporate and Capital Markets
Instinctif
Arno Schikker
Manager, corporate communications
Royal Boskalis Westminster
Joe Tyler
Internal communications manager
Avanti West Coast
The four emerging content technologies for business: what you need to know Not so long ago, video seemed like a shiny new thing in business communications. Now it’s in everybody’s toolkit. Over the next five years, we will see the same shift with immersive and interactive content, which presents an opportunity. While some are struggling to see the true value of new technology there’s a window for businesses to leapfrog their competition. This session will showcase compelling cases for interactive landing pages, 360 degree experiences, AR and VR, the data opportunities presented by these new mediums and how to plug them into your tech stack.
Jonathan Sedger
Head of content
vismedia.agency
Using heritage to tell the corporate story Companies can use any number of storytelling techniques to support their brands. Some put their heritage to good use as they develop content that brings those brand stories to life. In this session, we'll hear from communicators who have used their companies' histories to develop and deploy strong narratives throughout their content.
Elise Hamer
Global PR and communications manager
Clarks
Mona Patel
Group head of external communications
Royal London
Live events, reframed Covid-19 has forced companies to transform live events into digital events. Has this revolutionised audience engagement? Can online events achieve the same levels of engagement and communications ROI as in-person events? In this session, we’ll explore how live streaming to employees has changed internal comms, B2B meetings in a digital space and the how company-wide expos have evolved in an online world.
Amaris Cole
Senior digital communications manager
Church of England
Chris Scott
Head of corporate communications
London Sport
The print vs digital debate As the world moves toward digital content, can print still make an impact? In this session, three communicators will discuss how they’ve achieved print cut-through in a digital working environment. Whether it’s through flyer campaigns for the internal audience or publications or the annual report, print still has a place in corporate content. Furthermore, speakers will examine best practice in evaluating the effectiveness of printed content without the ability to measure ‘likes.’
Claire Oldfield
Chief executive
Wardour
Helen Anderson
Director, marketing and communications
Chartered Institute for Securities and Investment
David Boardman
Director of communications and engagement
MyCSP
Annie Newman
Senior digital content editor
GSK
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