Context

Benedict Evans, consultant with media and technology analyst firm Enders Analysis, talks about the fundamental shift in internet use to mobile and tablets and the ways in which that disrupts publishers.

 Benedict Evans, Enders Analysis            

 
            Notes from the inside

Adobe have been at the forefront of the move to tablet publishing and mobile communications, acting not only as a design tool, but as a facilitator, publishing channel and process tool. To make the comparison with traditional print they are effectively the designer, the repro house, the printer and the mailing house all rolled into one. As such their access to analytics and understanding of best practice is first rate. Here Rupert Knowles, head of business development at Adobe shares some insights.
             

Rupert Knowles, Adobe            

The new best practice

This panel discussion focuses on how companies can ensure their technology choices are constantly setting the new practice agenda. Joining Stuart Bruce of Stuart Bruce Associates is:

Ricardo Carvalho, head of digital, Shell

Robert Wint, digital content and publishing director, Barclays

 Ricardo Carvalho, Shell            

Robert Wint, Barclays            

Stuart Bruce, Stuart Bruce Associates

 14:35

The Industry Experts

In the corporate digital communications journey is there a  right path, or merely a number of routes, all of which will help us  reach the same endpoint?

What does the digital and communications community  believe is the right path? This panel session hears the views of digital  communications professionals. Hear from Justin Cooke, chairman of the  British Interactive Media Association and the UK CEO of POSSIBLE, Danny Whatmough, the chairman of  the PRCA Digital Group and associate director at Ketchum and David Terrar, chair of the Saas Intellect UK group and CEO of D2C.

 Justin Cooke, BIMA            

Danny Whatmough, PRCA/Ketchum            

David Terrar, Intellect/D2C          

Responsive, native, CSS3, APIs, HTML5 - it seems the  world has gone mad on the latest buzzwords. Today's fashion could easily  become tomorrow's three letter acronym. In this session we hear from  three companies dedicated to applying a more strategic approach to their  longer term online communications.

Future plc, shortlisted for Best corporate app in the 2013 Digital Impact Awards

De Beers

Nestle

 Chris Taylor, Future plc

Amy Howard, Nestle 

Paul Taylor, De Beers          

The Final Round up

We've heard from the experts, the strategists and practitioners, but is there a conclusion? Rob Evans and Jamie Archer dissect the discussions heard through the afternoon and summarise the takeaways.

  Rob Evans, The App Business            

Jamie Archer, The College