DIGITAL IMPACT AWARDS 2017 WINNERS ANNOUNCED
In the seven years since the launch of the Digital Impact Awards, the frontline of digital communications has evolved. Almost every aspect of digital, from big data to SEO, today faces a bigger, smarter and more agile audience. Yet each successful project at this year’s Digital Impact Awards illustrates an intuitive and focused drive towards innovative communications, with the awards’ programme highlighting just how diverse the landscape is.
This year’s awards kicked off in spectacular fashion, with over 400 of the industry’s leading professionals gathered in the Brewery, located in the heart of the City. The ceremony was hosted by award-winning comedian, Russell Kane, whose electric demeanour and amusing opening speech was met with flurries of laughter.
Beginning with the recognition of deliverables, and working through to the best use of digital by sector, the evening’s winners spanned the breadth of digital communications, highlighting the awards’ meticulous breakdown of over 35 categories. As the awards continue to set the industry-wide benchmark in digital stakeholder engagement, each year’s incremental entry figures firmly signify the growing relevance for digital recognition.
The evening’s victories ranged from sector to sector, examples such as Barclays and Unilever both taking home gold for ‘Best corporate website,’ illustrated a keen ability for a company to reshape and remould its owned channels through simple navigation and striking visuals. Gatwick Airport’s work in developing its ‘Airport Community’ app took home gold in the ‘Best corporate app’ category as well as winning ‘Digital in-house team of the year,’ binding its in-depth network of employees through a digital solution that favoured the company’s community-focused outlook.
Andrew Thomas, publishing editor of Communicate magazine and founder of the Digital Impact Awards, says, “Last year was one of the most competitive of years in the entire history of the awards programme. Yet this year’s awards signified the leaps and bounds that digital communications are continuing to make across the professional plateau. The sheer quality and character of the evening’s winners exemplifies not only the homogeneity of today’s digital communications, but equally its importance.”
Winning ‘Digital agency of the year,’ global agency, Omobono, showcased a multifaceted and dynamic approach to its vast portfolio of work. Crafting a collection of projects that incorporate a physical and digital dimension, the agency’s professional outlook has manifested itself across numerous campaigns in collaboration with the likes of Accenture, DMCC and Coats – the latter winning gold in this year’s awards for ‘Best use of digital from the engineering and manufacturing sector.’
Yet the evening’s ‘Digital campaign of the year,’ won by train operating company, Northern, championed innovative communications and customer-focused strategy across the campaign. Displaying both playful and provocative communications strategy with both its ‘Buy Before You Board’ app and ‘Queue Jumper’ online game. The project translated routine messages in a new, exciting way, executing an innovative approach to its numerous assets that ultimately led to the evening’s top prize.
The full list of Digital Impact Awards 2017 winners is as follows:
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Deliverables
Best corporate website Gold – Barclays and Speak Media Gold - Unilever and Amaze Silver - InterContinental Hotels Group and Addison Group Bronze - Anglo American and Investis Bronze - SAP Highly commended - GKN plc and Excite Communications Highly commended - Mace Group and Radley Yeldar
Best corporate app Gold - Gatwick Airport
Best use of SEO for corporate communications Gold - Staysure and Builtvisible Silver – Expedia.no and Verve Search Bronze - GoCompare and Verve Search
Best use of mobile and portable devices Gold - adidas Football and IRIS/POSSIBLE Silver - Gatwick Airport
Best use of digital to aid a CSR campaign Gold - IKEA Foundation and Kindred
Best digital rebrand Gold - Salomon and 1000heads Silver - British Steel and Moirae Creative Agency Silver - KNect365, an Informa business and Nalla Bronze - Lewis Silkin and Living Group
Best use of online video Gold - Durex and TMW Unlimited Silver - HSBC Bronze – PLAYMOBIL UK and OneChocolate Bronze - Sarson’s and UM London/Reprise Highly commended - adidas Women and Hope&Glory Highly commended - Virgin Active and Hope&Glory
Best digital communication as part of an integrated campaign Gold – Northern and Blumilk Silver - Tata Consultancy Services Silver - Zoflora and Mosquito Digital Bronze - Vileda and Mosquito Digital Highly commended - Comic Relief Highly commended - Gemalto and Brands2Life
Social media
Best use of existing social media platforms
Small budget - <£20k Gold - Ritter Sport UK and CreativeRace Silver – IKEA Germany and SapientRazorfish Frankfurt Silver - Welcome to Yorkshire: Tour de Yorkshire Bronze - Sony Pictures Home Entertainment and Wilderness Highly commended – Aviva plc and Portland Highly commended - Turkcell
Medium budget - £20k-£75k Gold - Greggs and Splendid Communications Silver - Covonia and Bray Leino Silver - The Royal Marines and e3 Bronze - Fuller’s London Pride and UM London/Mediabrands Society/The Corner Highly commended - The FIA and Addison Group Highly commended - Vodafone and Vidsy & Mischief PR
Large budget - £75K+ Gold – adidas Women and Hope&Glory Silver - SAP Bronze - Sky and SapientRazorfish London
Best development of proprietary social media platform and tools Gold - Turkcell Silver - Tesco and Addison Group
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Best community development Gold - STRIPPD and Hope&Glory Silver - IKEA Foundation and Kindred Silver - Magic Light Pictures and Wilderness Bronze - Gatwick Airport Highly commended - SapientRazorfish London Best use of digital to an internal audience
Best intranet Gold – Waterstones Booksellers Ltd Silver - South West London and St George's Mental Health NHS Trust Bronze - British Steel and Moirae Creative Agency Highly commended - Metropolitan Police Service and CDS Highly commended - Principality Building Society and EasySharePoint
Best digital employee communication Gold - HSBC Silver - Vodafone Group Enterprise Operations Bronze - Unilever and Amaze Highly commended - Barclays and Wardour Highly commended - Laing O Rourke and Wardour
Best use of digital to an investment audience
Best online annual report Gold - Pfizer and Addison Group Silver - ArcelorMittal and Investis Silver - Weatherford International plc and Oakwood Bronze - Anglo American and Investis Bronze – City Football Group and Emperor Highly commended - BT and Emperor Highly commended - Henry Boot plc and Jones and Palmer
Best use of digital to aid media relations
Best online newsroom Gold - Automobili Lamborghini and TheNewsMarket
Best evaluation strategy Gold - SAP Highly commended - LED Aesthetics and Moirae Creative Agency
Best use of digital by sector
Best use of digital by a charity, NGO or NFP Gold – The Church of England Silver - National Union of Teachers and Outlandish Co-operative Bronze - The FIA and Addison Group Highly commended - Oxfam and Click Consult Highly commended - Royal College of Nursing
Best use of digital from the education sector Silver - ACCA Bronze - Partners in Learning and Moirae Creative Agency
Best use of digital from the energy and utilities sector Gold - Smart Energy GB and AMV BBDO Silver – UK Power Networks and Instinctif Partners
Best use of digital from the engineering and manufacturing sector Gold - Coats and Omobono Bronze - Norican Group and Mando
Best use of digital from the extraction sector Gold - Anglo American and Investis
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Best use of digital from the financial services sector Gold - Capita Asset Services and Space Silver - Chill insurance and Click Consult Silver - GoCompare and Verve Search Bronze – Aviva plc and Portland Bronze – Aviva plc and SapientRazorfish London Highly commended - The People's Trust and Wardour
Best use of digital from the food and beverage sector Gold - STRIPPD and Hope&Glory Silver - Greggs and Splendid Communications Silver - Sarson’s and UM London/Reprise Bronze - Chicken Society and Wilderness
Best use of digital from the healthcare and pharmaceuticals sector Gold - Durex and TMW Unlimited Silver - GSK and The EarthWorks Bronze - Octapharma AG and Luminous Bronze - Royal College of Nursing Highly commended – LloydsPharmacy Online Doctor and Click Consult Highly commended - Spire Healthcare and Draw Group
Best use of digital from the industrial and basic materials sector Gold - British Steel and Moirae Creative Agency Silver - Mondi and MerchantCantos
Best use of digital from the professional services sector Gold - Accenture and Omobono Silver - CMS and TLGG and ETECTURE Bronze - EY and Living Group Bronze - Lewis Silkin and Living Group Highly commended - SapientRazorfish London
Best use of digital from the property sector Gold – SEGRO plc Silver - Crest Nicholson and Kolab Bronze – HiP Property Highly commended - JLL Capital Markets and Omobono Highly commended - Open Door Property Ltd and Moirae Creative Agency
Best use of digital from the public sector Gold – The Royal Navy and e3 Silver - Metropolitan Police Service and CDS Bronze - Go Ultra Low and Kindred Bronze - We Are Doncaster and Moirae Creative Agency
Best use of digital from the retail sector Gold - adidas Football and IRIS/POSSIBLE Silver – IKEA Germany and SapientRazorfish Frankfurt Bronze – adidas Women and Hope&Glory Bronze - Zoflora and Mosquito Digital Highly commended - Antalya Migros Shopping Center and Cosmic Creative Highly commended - Vileda and Mosquito Digital
Best use of digital from the technology, media and telecommunications sector Gold - Tata Consultancy Services Silver - Turkcell Bronze - SAP Highly commended - Gemalto and Brands2Life Highly commended - Sky and SapientRazorfish London
Best use of digital from the transport and logistic sector Gold - Go Ultra Low and Kindred Silver - Lease Car and Zazzle Media
Best use of digital from the travel, leisure and tourism sector Gold - American Airlines and MediaCom Worldwide Gold - Virgin Active and Hope&Glory Silver – Expedia.no and Verve Search Bronze - VisitBritain and Expedia Media Solutions Highly commended - Gatwick Airport Highly commended – Map My Future
Digital campaign of the year Northern and Blumilk
Digital in-house team of the year Gatwick Airport
Digital agency of the year Omobono
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